Does your brand need a Social purpose ?: ‘Points for People’ answers with its Year-End Analysis.

Points for People process it’s mettle

Points for People process it’s mettle

Points for People process it’s mettle It is a great feeling! Points for People crosses the 25 million points landmark. It started as a question ” can we enable people to donate their loyalty points to a noble cause?” And today we are happy to see that a lot of people share our belief that

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Little drops of water make the ocean.

Little drops of water make the ocean.

Little drops of water make the ocean. The average metro Indian consumer is a member of atleast 6 loyalty programs – and ‘active’ in about half of them. We’re barely conscious of the programs we are members of – imagine our awareness about the currency of these programs! So, we have these little tickers of

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The privilege of hope is a powerful human motivation!

The privilege of hope is a powerful human motivation!

The privilege of hope is a powerful human motivation! Those of us luckily born into privilege, have an obligation to replace fear and despair, with hope! As ‘Points for People’ completes a significant milestone of channelling over 25 million reward points into the service of kindling hope, here’s a shout out to our 3,000-plus patrons

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Points for change: Loyalty for a greater cause

Points for change: Loyalty for a greater cause

Points for change: Loyalty for a greater cause While I write this blog sitting in the comfort of my own home, coffee to keep me going and Spotify’s Top 50 playing in my ears, several unfortunate people are rather locked in. These unfortunate souls are without access to basic necessities and empty stomachs praying for

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Donate, Uplift Society and Save Tax!

Donate, Uplift Society and Save Tax!

Donate, Uplift Society and Save Tax! We as citizens face so many issues that are being battled nationally and globally by almost every nation. Today, Climate change, pollution, animal rights, natural disaster, illiteracy, unemployment, child labour, homelessness, hunger, malnutrition, poverty, water scarcity, are large concerns for us as it affects all of us. To solve

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