Does your brand need a Social purpose ?: ‘Points for People’ answers with its Year-End Analysis. The year 2020 has seen so much change right from the way we greet one another to the way we handle meetings in the office to the new norms of sanitising every odd hour or so. With so much
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Airlines should be waiting to take off with the best give-back! The airline industry in tatters and with no relief in sight, it is not surprising loyalty programs have taken a thrashing. But sure enough, the scene is soon to change with a festive season beckoning, bags are getting packed and
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Can giving be linked to an emotional aspect or is it based on past experiences? We’re living in a world where we measure everything from our waistline to nanoparticles in a solution. The idea behind each of these measures is to understand, reflect and redesign the way we do things. In a data-centric world, we
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Cultivating healthy habits and encouraging a giving culture Each of us is responsible for contributing to the development of a healthy society. It is only by giving that we can make a difference and bring about a change for the better. If we are to help our society to get back on its feet, we
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Points for People process it’s mettle It is a great feeling! Points for People crosses the 25 million points landmark. It started as a question ” can we enable people to donate their loyalty points to a noble cause?” And today we are happy to see that a lot of people share our belief that
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Little drops of water make the ocean. The average metro Indian consumer is a member of atleast 6 loyalty programs – and ‘active’ in about half of them. We’re barely conscious of the programs we are members of – imagine our awareness about the currency of these programs! So, we have these little tickers of
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The privilege of hope is a powerful human motivation! Those of us luckily born into privilege, have an obligation to replace fear and despair, with hope! As ‘Points for People’ completes a significant milestone of channelling over 25 million reward points into the service of kindling hope, here’s a shout out to our 3,000-plus patrons
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Points for change: Loyalty for a greater cause While I write this blog sitting in the comfort of my own home, coffee to keep me going and Spotify’s Top 50 playing in my ears, several unfortunate people are rather locked in. These unfortunate souls are without access to basic necessities and empty stomachs praying for
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Donate, Uplift Society and Save Tax! We as citizens face so many issues that are being battled nationally and globally by almost every nation. Today, Climate change, pollution, animal rights, natural disaster, illiteracy, unemployment, child labour, homelessness, hunger, malnutrition, poverty, water scarcity, are large concerns for us as it affects all of us. To solve
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