Little drops of water make the ocean.
The average metro Indian consumer is a member of atleast 6 loyalty programs – and ‘active’ in about half of them. We’re barely conscious of the programs we are members of – imagine our awareness about the currency of these programs!
So, we have these little tickers of currency being earned across all the programs we are members of – including the credit and debit cards we use. Very few of us remember how many points we have across our programs, fewer still actually take the trouble of redeeming them. And then, time passes… and these points expire. Not much benefit to the brand (other than some financial gain), certainly no benefit to the member!
Points for People was conceived as an opportunity to mobilise these dormant loyalty points lying in the system and putting them to good use – to social use.
Over the past three years with consistent efforts and active support from people like you, we have reached a milestone of 25 MILLION POINTS donated. Points used for social development projects across education, sanitation, livelihood, health, nutrition, and many many more.
We look forward to your continued support. Donate your points seamlessly through pointsforpeople.org. Points for People also has a payment gateway should you choose to donate via card/net banking.
Little drops of water make the ocean. Let’s together build a self-sustaining society.
(About the author – Mala Raj has over 30 years of experience in Media Planning, Direct Marketing, CRM and Customer Loyalty and Engagement across organisations like Ogilvy, OgilvyOne, Cartesian Consulting and Strategic Caravan. She is a Bangalore University topper and a PGDM alumnus of IIM Bangalore 1984-86.)